暖湯小帖

Packaging design, illustration
包裝設計,插畫

寧可食無饌,不可飯無湯。湯是廣東飲食文化中不可或缺的一部分,但煲一壺靚湯對生活忙碌的上班族媽媽來說實在耗時費力,泳江參茸行(Yong Jiang Ginseng Store)切合現代女性需求,配合時令節氣,推出方便省時的湯料包——暖湯小帖,即使生活再忙碌,都能讓家人嚐到體貼而入味的暖湯。

在包裝設計上,運用東方簡約而時尚的元素,再以粉色系列搭配可愛的插圖,來突顯四季湯料之別。暖心溫馨的設計,把現代文化與傳統食療完美契合。


As the Chinese saying goes “Better having no meat than no soup in a meal.”Traditional Chinese soup have played an indispensable role in Cantonese culinary culture. However, nowadays it’s laborious for the working moms to make a pot of healthy and delicious soup after a busy day at work. To meet the needs of modern women, Yong Jiang Ginseng Store launched a series of seasonal herbal soup packs for them to cook the warm and comforting soup for their families in a convenient and time-efficient way.

In the package design, we used some oriental simple yet stylish elements, lovely illustrations and shades of pink to emphasise the differences of these four seasonal soup packs. Meanwhile, this heart-warming design perfectly reflects the combination of modern culture and traditional Chinese food therapy as well.