座落於昔日繁華的新埗頭街,蘭香閣歷經七十載,作為澳門碩果僅存的中式茶樓,除了聞名遐邇的「一盅兩件」,其裹蒸糭更是馳名的特色送禮佳品。
設計師糅合蘭香閣外招牌的墨綠色,結合建築外觀鐵藝窗花的金色,重新規劃了蘭香閣的品牌。為更好吸引年輕顧客的目光和遊客的關注,以時尚和形象化的視覺處理,描繪了一盅兩件、飲茶、玩雀、包糭等甚具中式茶樓特色的完素,從而展現蘭香閣的日常。
Located at Rua da Madeira in the old prosperous city center, Lan Heong Kok, one of the very few still running traditional Chinese tea house in Macau, has been established for 60 years. Lan Heong Kok is not only been well-known by its signature “Dim Sum”, but also its rice dumpling is bought as gifting for relatives and friends.
Throughout the project, we blend the color of dark green, the main visual color of Lan Heong Kok signboard, and gold, the color of the eye-catching iron window frame at the building exterior for re-branding. To draw attraction from the tourists and the young, the designs applied are aimed at fashionable and visualizable images, demonstrating the most outstanding characteristics of traditional Chinese tea house, including “Dim Sum”, “Yum Cha”, wrapping rice dumpling, entertaining finches etc.
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