蘭香五月粽
Lan Heong Kuok Rice Dumpling

Packaging design, Illustration
包裝設計,插畫

蘭香閣裹蒸糭是澳門街坊心中珍寶名物,每逢端午臨至,蘭香閣總瀰漫著一股青翠柔和糭子的清香,街角巷口人群蜂擁而至,欲求嚐鮮。不品不知,一試便沒齒難忘,每每讓人魂饒夢牽。


作為經典老字號,蘭香閣擁有無可取代的地位。設計師將蘭香閣傳統包裝的色彩元素融入到最具端午特色的龍頭中,在加強節日氛圍之餘同時保留最原始的韻味;包裝底部的金色太陽用以營造夏至的濃厚感覺,也讓包裝更為耀眼奪目。



Lan Heong Kok ‘s rice dumpling is well-known and precious in Macau. When the Dragon Boat Festival is approaching, Lan Heong Kok is filled with fragrance of Banana leaf and sticky rice. In every household, road and lane, crowd swarms in order to buy rice dumplings and the taste is fabulous and unforgettable. 


As a classic brand, Lan Heong Kok has an irreplaceable position. Designer integrated the color elements of its orginal traditional packaging into the dragon's head with the characteristics of the Dragon Boat Festival. This design can strengthen the festive atmosphere and giving the nostalgic feeling to people. Moreover, the golden sun at the bottom of the package is used to create the feeling of summer and to make the package even more eye-catching.