蘭香裹蒸糉
LAN HEONG RICE DUMPLING

Packaging design
包裝設計

除了點心出眾外,蘭香閣的裹蒸糭更是街知巷聞,馳名省港澳。每當端午節將臨,蘭香閣內外人流如鯽,各種蒸糭成為個人解饞或饋贈親友的佳品。


我們沿品牌顏色的綠色作底色,猶如清香的草葉包裹著餡料,巧用金色線條所引申像糭葉的「紋路」和糭繩的「繩結」概念,使相關的各項產品和印刷品更為具像化,尤以糭型設計的環保袋最受青睞,活靈活現,既時尚且兼顧實用性,適合不同年齡層的穿搭和使用。



Besides the delicacy of “Dim Sum”, Lan Heong Kok is renowned of rice dumpling in the Pearl River Delta. Whenever the coming of Dragon Boat Festival, all types of rice dumplings are in high popularity for celebration or gifting. 


For the designs, we adopt the brand color of green as main theme and gold as secondary for lining. Green represents the leaves wrapping the fillings, while the gold lines symbolize the texture of the wrapping leaves and the strings for tying. Among the designs, the bag with the shape of rice dumpling is especially unique and highly appreciated. It is not only fashionable but also practical for daily use, meeting up demands of different age groups.